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Haere mai | Welcome
TŪ PAKARI | Empowerment Through Design.
Māori-inspired apparel and footwear crafted for strength, mana, and sustainable living.
The Kaupapa | Our Purpose
TŪ PAKARI – Strength for Everyone
TŪ PAKARI – Strength for Everyone
Rooted in the power and beauty of Māori design, TŪ PAKARI represents strength, respect, and unity. Our kaupapa is simple: to stand tall against bullying, uplift each other, and wear our values with pride. You don’t have to be Māori to embrace TŪ PAKARI; you just need to believe in the message. Each piece serves as a reminder that mana (self-worth) belongs to us all, and together we are stronger. We’re more than a clothing brand; we’re a movement. A community where you can learn, share, and stand firmly against bullying and intimidation.
They Can’t Take Your Mana
A corporation can own buildings, brands, and bank accounts, but they cannot own your spirit. A CEO can sign contracts, fire staff, or move mountains in the boardroom, but they cannot reach into your chest and take your pride. A boss can shout, belittle, or twist words, but they cannot touch the part of you that knows who you are.
Your mana is yours. It comes from your whakapapa (ancestry), your history, your values, and your lived experience. It cannot be signed away, sold, or stripped from you. Even in the face of workplace bullying, intimidation, or injustice, your dignity remains yours to carry. They can try to silence you, but they cannot silence the truth of your worth.
Stand firm. Walk tall. Speak when you choose. Know that the ground you stand on belongs to you, and the light within you cannot be dimmed by anyone in a corner office.
TŪ PAKARI
Stand strong. You are more than their titles, their systems, and their power. You are yours. You don’t have to buy anything to be part of this kaupapa. Whether it’s our bamboo underwear or stylish bamboo boxers, you can join in without any purchase.
Come for the kōrero. Stay for the strength.
TŪ PAKARI: Wear it. Live it. Share it.